Marketing Your Business
When looking for the best way to find places to advertise SFI, you need to be crystal clear which demographic group are you targeting. Who and where do you find your most ideal prospects?
When you focus and go after a well-defined target market, you’re aiming at prospects that are the most qualified for your SFI business.
Your target market could be comprised of the following:
- Professionals, such as teachers, financial advisers, etc.
- Baby boomers
-Stay at home moms, etc.
I have no doubt; you have encountered the above demographic groups before. That’s a good place to start, narrowing down your choices and focusing on prospects first that are easiest to connect with.
Once you have defined your specific target market, it becomes more obvious as to where you can find these specific kinds of leads. You’ll be able to create a plan to connect with hundreds (even thousands) of your exact targeted group, and start building out your network.
Here are some of the best places to start:
1. Attend live networking events.
This approach is probably not new to you, but this proven method of prospecting is still the most effective. Nothing beats getting out and meeting people, face to face, to create the kind of solid relationships that can lead to new business.
What can make a big difference in your results, however, is where you attend the networking live event. Research your area to find your specific target market. By doing this way, you’ll only be ‘fishing’ in the places where you’ll find the exact prospects you want. Great resources such as Business Networking International, Chamber of Commerce, etc. can help you more about finding your demographic groups.
It is best to look for the groups most closely connected to your target market. If you are looking to recruit more moms into your team, search out the local PTA (Parents Teachers Association) groups in your area. If you are looking for baby boomers or business professionals, you may want to check your local clubs (tennis/golf) to see what social groups they offer.
2. Social Media.
Social media sites such as Facebook, Twitter, Linked In, Pinterest and others are hot places to connect with new prospects. The major advantage to all of these sites is they make it fairly easy to find large groups of your ideal prospects, so you don’t have to find people one at a time.
Facebook: You can search for your ideal prospects by keywords by using the search bar to find the groups you’re looking for. You can search for teachers, financial advisers, baby boomers, etc. You’ll be surprised to find several places where these demographic groups are getting connected on Facebook.
Think strategically, what topics would be of interest to your target market? Join their groups and start interacting with them.
You can do a similar approach on Twitter to search for our target market. Be aware though that when networking in the social media sites, don’t simply join a group and start bombarding your business opportunity to people. You’ll be turning them off quickly and you’ll likely to be banned from their groups.
The best approach on all these social media platforms is to connect with new people, add value in whatever ways you can (sharing ideas, resources, articles, etc) and build relationships. Ideally, if you have a great free offer that relates to your SFI business (helpful tips/ideas, a link to a relevant article you’ve found or that is posted on your own blog/website, etc) you can use this as a way to attract attention and direct some of your connections to your own SFI website.
3. Attending Trade shows
Attending trade shows gives you the opportunity to do networking, and the possibility of meeting hundreds of people in your target market. It’s quite astonishing how many different kinds of people or demographics have their own formal “association” and conferences or trade shows connected to them.
You can search the web for more details on particular trade shows or conferences that are relevant to your target market.